Email Marketing

The Email Marketing Module

Go to Email Marketing from the main dashboard. Create and send bulk email campaigns, manage subscriber lists, and track opens, clicks, and bounces.

Core Concepts

Menu Structure

• Campaigns – Create and manage email blasts.
• Mailing Lists – Manage subscriber groups.
• Configuration – Settings, templates, blacklist.
• Reporting – Campaign analysis.

Email Marketing vs Marketing Automation

This course covers one-off and recurring mass mailings (newsletters, promotions, announcements). For multi-step, condition-branching nurture workflows (e.g. "if opened but didn't click, wait 3 days then send a different follow-up"), see the dedicated Marketing Automation course, which uses a separate visual workflow builder on top of the same mailing infrastructure.

Email Campaigns

Creating a Campaign

1. Go to Email Marketing > Campaigns → Create.
2. Subject – Email subject line.
3. Recipients – Select a mailing list.
4. From – Sender email address (must be configured in Settings).
5. Reply To – Where replies go.
6. Scheduled Date – Send immediately or schedule for later.
7. Use Template – Select a pre-designed template.

Email Body Editor

The drag-and-drop editor:

• Structure Blocks – 1-column, 2-column, 3-column rows.
• Content Blocks – Text, Image, Button, Divider, Social Icons, Footer.
• Dynamic Variables – Insert placeholders: {{name}}, {{email}}, {{company}}, {{unsubscribe_url}}.
• Inline CSS – Style editor for fonts, colors, spacing.

Test Email

Before sending to the list, click Send Test. Enter your email to receive a preview. Check rendering on desktop and mobile.

Sending Options

• Mass Mailing – Send to all recipients at once.
• Batch Size – Emails per batch to avoid hitting limits.
• Mailing Priority – Spam prevention delay.
• Schedule – Future date and time.

Mailing Lists

Go to Email Marketing > Mailing Lists.

• Create a list, add contacts manually or import CSV.
• Contacts can subscribe/unsubscribe via website form.
• Quickenerp auto-manages bounces and opt-outs.
• Use segmentation tags for targeting.

Email Marketing Reporting

Campaign Analysis

Go to Email Marketing > Reporting > Campaign Analysis.

• Dimensions: Campaign, Mailing List, Recipient, Date.
• Measures: Sent, Delivered, Opened, Clicked, Bounced, Unsubscribed.

Per-Campaign Dashboard

Open a sent campaign:

• Delivered Rate – Delivered / Sent.
• Open Rate – Unique Opens / Delivered.
• Click Rate (CTR) – Unique Clicks / Delivered.
• Bounce Rate – Hard + Soft Bounces / Sent.
• Unsubscribe Rate – Unsubscribes / Delivered.

A/B Testing

Create two campaign variants with different subject lines. Send variant A to 10% of the list, variant B to another 10%. After 24 hours, the winning variant is sent to the remaining 80%.

Best Practices

• Test on a small sample before full send.
• Keep unsubscribe link prominent (legal requirement).
• Clean mailing lists quarterly – remove hard bounces.
• Monitor spam complaints and adjust frequency.
• Watch open-rate trends over time, not just per campaign — a slow domain-wide decline usually means a deliverability problem, not suddenly worse subject lines.