Marketing Automation
This course covers Marketing Automation in Quickenerp: building multi-step, condition-branching nurture campaigns on top of your mailing infrastructure — targeting a record model, chaining activities on triggers like "opened" or "didn't click," and reading campaign-level analytics.
| Responsible | System |
|---|---|
| Last Update | 07/21/2026 |
| Completion Time | 1 day 15 hours |
| Members | 1 |
Before You Go Live
Test Mode
Run a campaign against a specific test record before activating it broadly — this lets you walk an activity chain forward manually and confirm the emails/actions look right without waiting for real trigger timing or affecting real contacts.
Starting the Campaign
- Click Start once satisfied with the workflow — the campaign moves to Running.
- A scheduled action periodically checks for new records matching the filter and enrolls them as participants, then processes any activities whose trigger/delay has come due.
Note: once a campaign is running, changing an activity's timing (Send After) is restricted, since participants may already be mid-flow relying on the original schedule — stop the campaign first if a structural change is needed.
Participants View
Open the campaign's Participants to see every record that has entered, which activity they're currently on, and their full trace history — useful for answering "why hasn't this specific contact received the follow-up yet."
Pausing & Stopping
Pause a campaign to stop new participants entering and new activities firing without losing the configuration, or stop it entirely once it's no longer needed (e.g. a seasonal promotion campaign after the season ends).
Marketing Automation Overview
View allBefore You Go Live
Test Mode
Run a campaign against a specific test record before activating it broadly — this lets you walk an activity chain forward manually and confirm the emails/actions look right without waiting for real trigger timing or affecting real contacts.
Starting the Campaign
- Click Start once satisfied with the workflow — the campaign moves to Running.
- A scheduled action periodically checks for new records matching the filter and enrolls them as participants, then processes any activities whose trigger/delay has come due.
Note: once a campaign is running, changing an activity's timing (Send After) is restricted, since participants may already be mid-flow relying on the original schedule — stop the campaign first if a structural change is needed.
Participants View
Open the campaign's Participants to see every record that has entered, which activity they're currently on, and their full trace history — useful for answering "why hasn't this specific contact received the follow-up yet."
Pausing & Stopping
Pause a campaign to stop new participants entering and new activities firing without losing the configuration, or stop it entirely once it's no longer needed (e.g. a seasonal promotion campaign after the season ends).
Beyond a Single Mailing
Email Marketing sends one mailing to one list. Marketing Automation instead defines a workflow of several chained steps that runs individually for every record entering it, branching based on how each person actually responds — "wait 3 days, then if they didn't open the first email, send a different follow-up; if they clicked, send the upsell instead."
Core Concepts
| Concept | Description |
|---|---|
| Campaign | The overall workflow: which model it targets (Leads, Contacts, Sales Orders...), the entry filter, and its activities. |
| Activity | One step in the workflow — send an email, or run a server action — with its own trigger and delay. |
| Participant | One specific record (e.g. one contact) that has entered the campaign and is moving through its activities. |
| Trace | The log of one activity's execution for one participant — whether it was sent, opened, clicked, etc. |
What It Can Target
A campaign isn't limited to Contacts — target any model with an email field (CRM Leads, Sales Orders, Event Registrations) so the same branching-workflow engine drives onboarding sequences, post-purchase nurture, or lead-warming, not just newsletters.
Reading Workflow Performance
Per-Activity Statistics
Each activity in the campaign view shows Processed, Rejected, Sent, Opened, Clicked, Replied, and Bounced counts, letting you see exactly where a workflow is losing engagement — e.g. a strong open rate on Activity 1 but a weak click rate suggests the email's content/offer, not its subject line, needs work.
Comparing Branches
Since branches are just activities with different triggers, compare how many participants ended up on the "engaged" branch (opened/clicked) vs the "re-engagement" branch (didn't open) to judge overall campaign health, not just a single email's stats.
Best Practices
- Keep the entry filter narrow and specific — a campaign targeting "everyone" behaves like a blunt mass mailing, defeating the point of branching logic.
- Always test-run before starting live.
- Review Participants regularly for the first week after launch to catch a misconfigured trigger before it affects many contacts.
- Keep unsubscribe/compliance requirements from the Email Marketing course in mind — every mailing activity is still subject to the same deliverability and legal rules.